I recently drove through ten states to check in on family and also attend a spontaneous funeral from a death occurring while I was visiting.
During my trip, I was observing how states differed in their responses to operating in the waning tail of our Covid experience in America. Counter to what you may hear on the media, who have a vested interest in fomenting rage & fear to make revenue, America looks to be on the same page regarding dealing with a virus.
From California, through Arizona, New Mexico, Texas, Oklahoma, Arkansas, Kansas, Colorado, Utah, and Nevada I saw traffic billboards along the interstates asking for people to be vigilant in wearing masks and be cognizant of distance.
However, life can’t operate in a vacuum. It must go on. People have responsibilities, they have children to provide for, they have crops to harvest, and groceries to buy for feeding their family.
So, I saw that most people were proactively wearing masks in public, they were utilizing hand sanitizer offerings, and trying to be conscious of keeping approximately six feet apart from one another in lines.
One larger change that I saw pertained to the Hilton chain of hotels. I first saw it in Texas, the state that the self-righteous West/East Coasters & media deride for not shutting down its economy to surrender to groupthink that would result in depression.
Hilton has enacted a policy change called “Hilton Clean Stay” where the hotel chain will prepare your room, seal the door with a type of chain-of-custody sticker that you must break upon entering, and inside you will see additional signage informing you that the room was cleaned with Lysol to eliminate viruses. In addition to the literature, a few of the hotels had lain out little packages of clean wipes near commonly used items such as telephones and TV remotes.
I think this is a good innovative change for a large hotel chain that may even have a good use during non-virus times for the sake of eliminating concern of guests questioning whether their room is really cleaned in all of the areas that are important or if it was just wiped down with a wet rag. This is a large reason as to why I will not stay in AirBNB accommodations where people are just renting out an extra room in their homes. I want to make sure that my environment is clean and that I can just go in and relax during my travels without questioning my surroundings.
Props to Hilton for taking it upon themselves to go the extra mile to both help protect patrons and staff members. The marketer in me knows that it’s also a co-branding marketing opportunity with Lysol most likely helping to split the costs to build brand loyalty and trust with travelling customers. That’s OK. It’s a smart business move on both sides.
So, in the wake of a tragic event such as Covid, we are still seeing businesses trying to adapt to operate in this environment with some performing better than others.
I’d also like to leave you with a gentle reminder to remain very skeptical of our media and their agendas. What we see published from their establishments has told a very different story than what I and others have witnessed in person across this country. Don’t let them divide you with politics. This isn’t a political issue. It’s a health crisis issue that doesn’t care about politics and is not the fault of an administration, but rather the fault of a foreign regime that tried covering up the outbreak and did nothing for the sake of others.